Miami developer Michael Samuel and Lamborghini Miami owner, Brett David reached an agreement which will give a free $260,000 Lamborghini Gallardo Spyder to everyone who buys one of the South of Fifth luxury residences. That sounds pretty good, huh? However, there’s only one minor setback: each of the seven condos available (out of 28) costs between $6-8 million. That’s about 30 Lambos. It’s true, for this money you get two penthouses with private roof top pools, two two-story beach house villas with four bedrooms and maids quarters, and three four bedroom beachfront units with maid’s quarters. But still, why would anyone who pays $8 million be more atracted to the project because of a Lamborghini?
“There is simply no other development like South of Fifth,” says Michael Samuel, principle of Samuel & Co., “and no other vehicle like Lamborghini. Melding the two is the ideal live/drive marriage for a very discriminating consumer. Our main goal with the South of Fifth project has been to ensure an unprecedented level of luxury within all aspects of the residences [..] Teaming with Lamborghini Miami furthers that special lifestyle.”
Source: European Car Magazine